About
our mission

Imagine what our world would feel like if we all shared a daily mission: experiencing as many moments of joy a day. I bet our world would be a better place. Don’t you?

MIMO came to life to make those moments of joy just a bit more accessible to you. It all started with a vision for the ultimate cookie dough for baking and snacking. Inspired by a passion for creating delicious treats that don't negatively impact living beings with whom we share our home.

When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
Amit, founder of MIMO, holding boxes

About the founder

Hi I’m Amit      one of many people who helped bring MIMO Cookies to life. If you’ve scrolled down this far to know who and what stands behind these cookies, thank you! Your interest is appreciated.

I’ve always been drawn to food, without it we cannot survive. With food, we create memories, socialize, and thrive. Being the foodie that I am, I wanted to develop a recipe for my favourite baked good that every vegan and non-vegan I know would love. I wanted to create the 21st-century version of Ruth Wakefield’s chocolate chip cookie. Selling baked cookies means the consumer can only enjoy them fresh for about 2 days.

So, the idea came up of selling the cookies frozen as pre-portioned dough that the consumer can bake whenever they want a fresh cookie. This way, the product can have a long shelf life and there is no need for preservatives. In addition, the product is now an experience and not only a cookie. The idea was established. The more market research I did, the more I felt like MIMO cookies could become a staple in every home.

My hope is to make your life easier, healthier, and tastier. Together, we can bake the world a better place.

Yours,
Amit

Amit's signature

How the cookie
crumbled...

1930

The first chocolate chip cookie was invented

The first chocolate chip cookie was invented by Ruth Wakefield in the late 1930s. Ruth opened a lodge for travellers between Boston and New York. In this lodge, she served “Butter drop do cookies” which by mistake were changed to her own recipe. Word of the cookies spread, and it became the popular chocolate chip cookie we all know and love today.

First recipe published

In 1938 the first chocolate chip cookie recipe was published from Ruth Wakefield.

1938
1941

Nestle starts making
chocolate chips

In 1941, Nestle launches the production of chocolate chip bags after acquiring the rights to use Ruth Wakefield's recipe.

Chips Ahoy! starts mass production

In 1963, chocolate chip cookies started flying off the shelves!

1963
1966

The Cookie Monster

The Cookie Monster evolved from a monster created by Jim Henson for a General Foods Canada commercial in 1966.

Organic and natural
ingredient movement

In the early 2000s, consumers started to turn to clean labels and demand transparency in the foods they eat.

2005
2021

MIMO Cookies was born

In 2021, a cookie was crafted using natural, simple and plant-based ingredients for everyone to enjoy the beloved iconic cookie in a more mindful way.

All MIMO boxes lined up
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.

Cookie enthusiasts
have spoken.

"These are my go to dessert when I have friends over. They are so easy to make and good for everyone, even the vegans."

Sean H.

"These are really great. Taste so good. I can not believe these are vegan.”

Alex S.

“Clean ingredients and does not taste like cardboard. I give these a 10/10."

James E.

"Deliciously gooey and crunchy."

Kelly F.

“Finally cookies that are not too sweet, they are just right. You can bake them and eat the dough raw."

Grace K.

"I love how easy these are to bake. It literally takes me 10 min and I have no mess to clean up."

Brad C.
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You might know us from

Van Amsterdamse bodem
Food Hub
QSTA
BIO Journaal
Kitchen Republic
Sterk
Van Amsterdamse bodem
Food Hub
QSTA
BIO Journaal
Kitchen Republic
Sterk
Van Amsterdamse bodem
Food Hub
QSTA
BIO Journaal
Kitchen Republic
Sterk
Van Amsterdamse bodem
Food Hub
QSTA
BIO Journaal
Kitchen Republic
Sterk
All MIMO boxes stacked up

Become a
stockist?

This as a rhetorical question - why wouldn’t you want to be stocked with the best cookies out there?

Let's talk!
post-it with 'lets dough this' written on it

Frequently asked questions

chocolate chip cookie
01
What does MIMO mean?

MIMO stands for our tagline, Mindful Mouthful.

02
What makes MIMO Cookies special?

We believe that change starts from within, so we pay attention to what is inside our cookies. MIMO cookies contain no artificial preservatives or additives. Our ingredients are mindfully sourced and carefully selected.

03
Where can I get MIMO Cookies?

We are working on getting our products in as many stores as possible. Check out our Find Us section to let us know where you’d like to find us!

04
How do you bake the cookies?

Step 1: Preheat the oven to 175°C hot air (190°C conventional).

Step 2: Remove all packaging and place cookie dough balls 10 cm apart on a baking tray.

Step 3: Place the baking tray on the middle-high shelf of the oven and bake for 10 minutes.

Step 4: Leave for 5 minutes to cool and firm up. We know it’s hard but please make the effort;)

Everyone’s oven is different, and we all enjoy cookies in different ways. Luckily finding the perfect settings for your oven and your tastes just means more cookies.

05
Are MIMO Cookies gluten-free?

No. MIMO cookies use high-quality, heat-treated flour to ensure the best flavour and texture to the product. Unfortunately, this same great flour that makes such perfect cookies, contains gluten. However, our wheat-free cookie has no flour in it but it is not certified gluten-free. It may contain traces of gluten.

06
Are MIMO Cookies dairy free?

Yes! In fact, NO animals were harmed in the making of our cookies, they’re vegan. Yep, that’s right VEGAN, we’re used to that reaction.

07
Can you eat MIMO Cookie dough raw?

Yes, our cookie dough is safe to eat raw but your home will smell much better if baked before eating.

08
Do you use packaging that can be recycled?

Yes! Just separate the plastic blister from the cardboard box and throw them in separate recycling bins. Your municipality will take it from here ;)

09
What is cane sugar molasses?

Molasses is a thick, sweet syrup that comes from beet or cane sugar production. Molasses contains unextractable sugar, vitamins and minerals, such as calcium, sodium, potassium and magnesium. It also helps us create the perfect cookie colours, tastes and textures.

brownie cookiechocolate chip cookie
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.
When we feel good, we do good. It’s science.