Imagine what it would feel like if, everyday, we experienced a few more moments of joy. We think it’d make the world a better place. Don’t you?
We created MIMO for more moments of joy. Our vision is for MIMO to be the freshest, tastiest and most thoughtfully made cookie dough you can have at home, ready to bake when needed. Inspired by a passion for creating delicious treats that consider the natural world.
Hi I’m Amit one of many people who helped bring MIMO Cookies to life. If you’ve scrolled down this far to know who and what stands behind these cookies, thank you! Your interest is appreciated.
I’ve always been drawn to food, without it we cannot survive. With food, we create memories, socialize, and thrive. Being the foodie that I am, I wanted to develop a recipe for my favourite baked good that every vegan and non-vegan I know would love. I wanted to create the 21st-century version of Ruth Wakefield’s chocolate chip cookie. Selling baked cookies means the consumer can only enjoy them fresh for about 2 days.
So, the idea came up of selling the cookies frozen as pre-portioned dough that the consumer can bake whenever they want a fresh cookie. This way, the product can have a long shelf life and there is no need for preservatives. In addition, the product is now an experience and not only a cookie. The idea was established. The more market research I did, the more I felt like MIMO cookies could become a staple in every home.
My hope is to make your life easier, healthier, and tastier. Together, we can bake the world a better place.
Yours,
Amit
The first chocolate chip cookie was invented by Ruth Wakefield in the late 1930s. Ruth opened a lodge for travellers between Boston and New York. In this lodge, she served “Butter drop do cookies” which by mistake were changed to her own recipe. Word of the cookies spread, and it became the popular chocolate chip cookie we all know and love today.
In 1938 the first chocolate chip cookie recipe was published from Ruth Wakefield.
In 1941, Nestle launches the production of chocolate chip bags after acquiring the rights to use Ruth Wakefield's recipe.
In 1963, chocolate chip cookies started flying off the shelves!
The Cookie Monster evolved from a monster created by Jim Henson for a General Foods Canada commercial in 1966.
In the early 2000s, consumers started to turn to clean labels and demand transparency in the foods they eat.
In 2021, a cookie was crafted using natural, simple and plant-based ingredients for everyone to enjoy the beloved iconic cookie in a more mindful way.
MIMO stands for our tagline, Mindful Mouthful.
We believe that change starts from within, so we pay attention to what is inside our cookies. MIMO cookies contain no artificial preservatives or additives. Our ingredients are mindfully sourced and carefully selected.
We are working on getting our products in as many stores as possible. Check out our Find Us section to let us know where you’d like to find us!
Step 1: Preheat the oven to 175°C fan (190° conventional).
Step 2: Remove all packaging and place cookie dough balls 10cm apart on a baking tray.
Step 3: Place the baking tray on the middle-high shelf of the oven and bake for 10 minutes.
Step 4: Leave for 5 minutes to cool and firm up. We know it’s hard but please make the effort. ;)
No two ovens are the same and everyone has different tastes. To find your perfect bake, we recommend experimenting with your timings and temperatures. Luckily, that just means more cookies!
No. MIMO cookies use high-quality, heat-treated flour for maximum flavour and texture. Unfortunately, that flour contains gluten. We do offer wheat-free cookies but they’re not certified gluten-free and so may contain traces.
Yes! In fact, NO animals were harmed in the making of our cookies, they’re vegan. Yep, that’s right VEGAN, we’re used to that reaction.
Yes, our cookie dough is safe to eat raw but your home will smell much better if baked before eating.
Yes! Just separate the plastic blister from the cardboard box and throw them in their corresponding recycling bins. Your municipality will take it from there. ;)
Molasses is a thick, sweet syrup that comes from beet or cane sugar production. Molasses contains unextractable sugar, vitamins and minerals, such as calcium, sodium, potassium and magnesium. It also helps us create the perfect cookie colours, tastes and textures.